Last Updated on September 28, 2023
If you’re on a quest to make your business stand out, you know your business sign is like your storefront’s friendly wave to the world. But not just any sign will do – it has to be remarkable, unique, and a true reflection of your brand. That’s where custom monument signs come in!
The right business sign can do wonders for your business, from increasing foot traffic to leaving a lasting impact on your targeted audience. Want to design the best business sign? Here are eight essential tips to take your monument signs to the next level.
Get Cozy with Your Brand
First things first, cozy up to your brand. Your monument sign should shout out your brand identity, so get clear on what that is. Also, take the time to understand what you want to achieve with your business sign. Think about colors, fonts, and images that vibe with your brand. For example, if you’re running a tech-savvy operation, you might want a sleek, modern design. For a classy boutique hotel, go for a dash of elegance.
Location, Location, Location: Choose the Perfect Spot
You know how they say in real estate that location is everything? Well, that’s true for business signs, too. Where you place that sign matters a ton. A well-placed monument sign is not just a head-turner but also becomes an ambassador for your business.
Your sign should be visible to both foot and vehicle traffic. Ensure it’s not hidden behind obstructions like trees, utility poles, or other signs. Also, think about the direction and flow of traffic near your business. Your sign should be placed where it’s easily seen by drivers and pedestrians approaching from different angles.
Size Matters: Select the Right Size
Business signs are all about finding the Goldilocks size – not too big, not too small, just right. It should grab attention but not overshadow everything around it. Think about the space it’s going to fill and how far away folks will be when they spot it. Local rules and permits might also have a say in the sign’s size, so keep that in mind.
Choose a Design That Speaks to Your Audience
Did you know that design-related factors account for approximately 94% of the initial impressions formed by customers when they encounter a business? This shows us the critical importance of design aesthetics when creating a business sign. In addition to an attractive design, your font should be readable from a distance, and the size should fit the bill. Avoid those overly fancy fonts that make you squint. Instead, go for clean and clear typefaces that jive with your brand.
Material World: Choose the Ideal Material
The material you pick for your monument sign can tell a story in itself. Whether it’s stone, brick, wood, metal, or even high-density foam, each material has its own charm. Choose a material that syncs with your brand’s vibe and suits the surroundings. Imagine a rustic wooden sign in the countryside or a sleek metal one in the heart of the city. Material matters, so choose wisely!
Lighting for Impact
Business signs that light up steal the show. If your business operates into the evening, lighting can make a big difference. It’s not just about visibility; it adds a touch of class, too. LED backlighting, spotlights, or even solar-powered lights can transform your monument sign into a shining beacon, day or night.
Logo Love: Incorporate Your Logo into Your Business Sign
Got a logo? Make sure it’s front and center and blends seamlessly with the overall design. The colors in your logo can also guide your sign’s color scheme, giving you that consistent, branded look that people will remember. Plus, research shows that when chosen thoughtfully, the right colors can empower and contribute to the success of an advertising campaign, a product, a service, or even the ambiance of an interior space. This makes it important to understand the power of color psychology and choose the right colors accordingly.
Go for Professional Design and Installation
While it’s possible to design a monument sign on your own, hiring professionals is highly recommended. Professional sign designers and installers have the expertise and experience to design a business sign that doesn’t just look good but also checks all the local boxes. So, think about bringing in the experts for that extra touch of magic.
Creating the ultimate custom sign for your business is like crafting a piece of art. Make sure you take your time and do it right. By following these eight tips, you’ll be well on your way to creating an eye-catching and unforgettable business sign.